After
the stress of college applications subsided last fall, I began to worry about
the real conundrum of senior year: the prom dress. I did not know exactly what
I wanted in a dress, but I knew that I wanted to stand out and be different.
This was a great concept in theory, but hard to pull off when almost every girl
at school is shopping at the same place. I was sitting at home watching Bride & Prejudice, Bollywood’s take on Pride & Prejudice, when I came up with the idea of wearing a
sari. A sari is a traditional garment worn by Indian women consisting of one
piece of fabric wrapped around the waist then slung over a shoulder (at least
that is how I wore it!). My mom and I
had to drive over an hour away to find a place that sold them, but in the end I
got a sari custom tailored for less money than I would have spent on a typical
long prom dress. The reactions of my friends and their parents at prom pictures
were priceless. My goal of standing out in a sea of sequins and frills was
accomplished. Instead of subscribing to American cultural norms, I opted to
look to a foreign culture for a refreshing change in the world of prom dresses.
With my prom date while wearing my sari!
The
globalization of fashion is enabling an exchange of traditions and ideas from
East to
West and back again. The sari is not yet a mainstream
fashion trend in America, but with
promotion from celebrities, designs by distinguished
fashion houses, and some Western tweaks,
they could very well be the next craze. At her first
concert in India, Lady Gaga
wore a short,
sparkly sari-esque outfit with fishnet tights and
leather boots, mixing her New York street style
inspiration in their clothing and accessory
collections. The French company Hermès, famous for
its classic accessories, even branched out so much as to create a limited
edition line of saris that,
though priced in a way that will prevent the saris from crossing economic
classes, showcase the
breach between East and West. The fact that such prominent Western labels
and figures are
adjusting their iconic products and personas to incorporate a fundamental
aspect of Indian
culture highlights the heart of globalization.
Lady Gaga in her sari (not as pretty as mine!)
Western fashion designers are not the only ones fusing the two sides of
the world in the form of a sari. Designers in
India such as Gurav Gupta, Tarun Tahiliani, and Shivan Bhatiya and Narresh
Kukreja of Shivan & Narresh are revitalizing the face of saris. These young
Indian designers are eschewing traditional sari fabrics and patterns in favor
of a more modern, trendy look. Tahiliani is the creator of Lady Gaga’s risqué,
short sari, fostering a link between customary Indian culture and global
popular culture. Shivan & Narresh are pioneering a sari made of Lycra,
called a “bikini” sari, an adaptation that caters to accentuating the better
features of the womanly figure and hiding those that women are typically more
insecure about. Gupta is completely revolutionizing the sari, not only using
contemporary prints and brazen colors, but also altering intrinsic features of
the sari such as the location of pleats and replacing the petticoat with loose
pants. This shift from a custom way of dressing dating back thousands of years
exemplifies the way in which globalization can inspire progressive, creative
changes while still retaining kernels of tradition.
Bikini saris from Shivan & Narresh
The connotations of globalization often evoke images of Western
countries, specifically America, imposing McDonaldization on the rest of the
world. While it is true that American companies such as McDonalds and Starbucks
can be found around the globe from Kuala Lumpur in Malaysia to Invercargill in
New Zealand, it is wrong to generalize the United States as a culture leech
which only introduces its own traditions and returns home to bask in the
Americana of baseball, apple pie and bald eagles. As evidenced in the adoption
of the sari and other aspects of Indian fashion by noteworthy Western designers
and both famous Americans like Gaga and normal Americans like me, globalization
is a two- way street. Because we live in a global culture, ideas can be taken
from one area of the world and applied in another. In a way, that globalization
applies values from and facets of unique traditions from around the world promotes
the endurance of culture rather than the eradication of it.






